Search Engine Optimization (SEO) is the art of optimizing your web pages so it is ranked highly by search engines like Google, Yahoo & MSN/Bing. What this means is making your website readable to search engines by creating it with information the search engines understand so your site can be listed on the top of search results for Keywords/Phrases related to your website topic & the business.

SEO is a process which is used for improving or increasing the volume of traffic to a website through the normal searching process. The main objective of SEO is to help a website come up on the search list of search engines. This not only gives you the obvious advantage of being seen first but those on the front page are typically seen as the market leaders.

Many organizations wonder if they need SEO for their website! Many people think that once a site goes on-line, the work is over. But in reality, that’s when the work begins.

Each day over one hundred and fifty thousand new websites are made. But do these web sites get visitors? No. If you want your site to be found among many million web sites on the internet, you must optimize it, make it readable to search engines by creating it with information the search engine robots understands. If search engines don’t recognize the web page and web site, the potential customers including corporate clients are not likely to find the web site as it will not come in the top search results.

Having a properly optimized website plays a significant role in achieving high search engine rankings in all major search engines!

What you Gain with SEO?

1. Increasing the website’s visibility & popularity in search engines – Appear in search engine results page more frequently for site related keyword phrases.
2. The website will rank top in major search results for site related keyword phrases
3. With SEO the website will gain qualified & targeted traffic
4. Appearance of the website at the top of search results will increase number of qualified visitors to the site
5. With SEO the advertising cost will get reduced gradually
6. With SEO online competition can be reduced

We firmly believe that a comprehensive, ROI-centric Internet marketing strategy is your perfect “survival tool” in the current economic environment. All of my SEO techniques have been tested and proven effective; I only use ethical (White-Hat) methods and practices. If you would like to discuss more of my strategies on how I can increase your customers/clients… Drop a line @ seoexpertdubai@gmail.com…

What is copywriting for SEO?

The SEO copywriting is a well-grounded technique that involves placing keyword-oriented content on your web page to facilitate search engines to find your site for the interested users. Use of specific target keywords is meant for different search engines. No doubt search engines want genuine web pages for its viewers and this is why a good copy definitely serves a great purpose for a website. Placing the right terms at right places naturally and evenly scattered throughout the copy help one get high search engine rankings.

How does a good copy help one gain high search engine rankings?

There are definitive strengths of a good copy in enabling the best search engines to find your pages with ease. Let’s see how a good copy is useful-

• A good copy always has optimum keyword density in the content. Because of seo optimized content, the search engine algorithms measurement allows them to select the copies that are appropriately rich in targeted keywords.   

• Strategic positioning of keywords also helps the search engines to identify them easily. When you place a good keyword in header or page title, it is crawled quickly by search engine and your ranking goes up.   

• Along with search engine ranking, what increases is traffic to your website and thus, your business prospers. To have your website frequently visited over long term, professional copywriting is mandatory nowadays. Not to mention, search engines are always hungry for fresh content, so the visitors. Regular updating your website with new copywriting that is SEO oriented is the crux of having new visitors over long run.

But you also need to take care of few things before considering copywriting as a means to improve your SEO ranking. What are those points? Let’s see-

• Try putting keyword in first 200 words so that your chance of higher ranking increases.   

• While enriching your website content with SEO keywords and phrases, you should avoid repetition as far as possible.   

• Always remember that many other websites of your category will keep on updating their web copies and therefore there is tough competition for your SEO ranking. Though this issue cannot be solved completely, hiring professional copywriters definitely improve performance of your site.   

• Avoid placing too many and heavy images on your site as it affects the loading speed of site.
  

In May, Udi Manber introduced our search quality group, the group responsible for the ranking of search results. He introduced various teams within “Quality” (as we like to call the group) including Core Ranking, International Search, User Interfaces, Evaluation, Webspam, and other teams. In this post, I want to tell you more about one of these: the Core Ranking team.

Let me introduce myself. My name is Amit Singhal. I’m a Google Fellow in charge of the ranking team at Google. I’ve worked in the field of search for the past eighteen years, having been introduced to search in 1990 as a graduate student in computer science. In the academic world, the field of search is known as Information Retrieval (or IR). After spending a decade as an IR researcher, I came to Google in 2000, and have worked on Google ranking ever since.

Google ranking is a collection of algorithms used to find the most relevant documents for a user query. We do this for hundreds of millions of queries a day, from a collection of billions and billions of pages. These algorithms are run for every query entered into most of Google’s search services. While our web search is the most used Google search service and the most widely known, the same ranking algorithms are also used – with some modifications – for other Google search services, including Images, News, YouTube, Maps, Product Search, Book Search, and more.

The most common question I get asked about Google’s ranking is “how do you do it?” Of course, there is a lot that goes into building a state-of-the-art ranking system like ours, and I will delve deeper into the technology behind it in a later post. Today, I would like to briefly share the philosophies behind Google ranking:

<!–[if !supportLists]–>1) <!–[endif]–>Best locally relevant results served globally.

<!–[if !supportLists]–>2) <!–[endif]–>Keep it simple.

<!–[if !supportLists]–>3) <!–[endif]–>No manual intervention.

The first one is obvious. Given our passion for search, we absolutely want to make sure that every user query gets the most relevant results. We often call this the “no query left behind” principle. Whenever we return less than ideal results for any query in any language in any country – and we do (search is by no means a solved problem) – we use that as an inspiration for future improvements.

The second principle seems obvious. Isn’t it the desire of all system architects to keep their systems simple? Well, as search systems go, given the wide variety of user queries we have to respond to in multiple languages, it is easy to go down the path where more and more complexity creeps into the system to serve the next incremental fraction of the queries. We work very hard to keep our system simple without compromising on the quality of results. This is an ongoing effort, and a worthy one. We make about ten ranking changes every week and simplicity is a big consideration in launching every change. Our engineers understand exactly why a page was ranked the way it was for a given query. This simple understandable system has allowed us innovate quickly, and it shows. The “keep it simple” philosophy has served us well.

No discussion of Google’s ranking would be complete without asking the common – but misguided! – question: “Does Google manually edit its results?” Let me just answer that with our third philosophy: no manual intervention. In our view, the web is built by people. You are the ones creating pages and linking to pages. We are using all this human contribution through our algorithms. The final ordering of the results is decided by our algorithms using the contributions of the greater Internet community, not manually by us. We believe that the subjective judgment of any individual is, well … subjective, and information distilled by our algorithms from the vast amount of human knowledge encoded in the web pages and their links is better than individual subjectivity.

The second reason we have a principle against manually adjusting our results is that often a broken query is just a symptom of a potential improvement to be made to our ranking algorithm. Improving the underlying algorithm not only improves that one query, it improves an entire class of queries, and often for all languages. I should add, however, that there are clear written policies for websites recommended by Google, and we do take action on sites that are in violation of our policies or for a small number of other reasons (e.g. legal requirements, child porn, viruses/malware, etc).

Stay tuned for Amit Singhal’s follow-up post, where he will discuss in detail the technologies behind Google ranking and show examples of several state-of-the-art ranking techniques in action. .

Here are the top 4 reasons why rankings on Google can drop:

Reason 1: Your website has been penalized or banned from Google

Search for “site:yoursite.com” on Google (replace yoursite.com with your actual domain name). If Google returns one or more pages from your website then your website has not been fully banned.

What you can do to solve that problem:

Find out what you have done wrong on your website. Google doesn’t like spamming, cloaking, link building and similar shady tactics. Clean up your website and ask for reconsideration.

Reason 2: Your server rejects Google’s spider

Have you installed a new robots.txt file lately? Does your robots.txt file allow Google to index your website? Have you changed your htaccess file? Have you recently installed a spam bot blocker?

Are you 100% sure that the spam bot blocker lets Google through to your website? Google uses different IP addresses for its different spiders and some spam blockers might accidentally block one of the spiders. This might also look like cloaking to Google.

What you can do to solve that problem:

Double check the settings in your robots.txt file, your htaccess file and your spam bot blockers. If possible, avoid bot blockers because they might send the wrong bots away.

Reason 3: Google has changed its algorithm

Google is continually tweaking its algorithm. It might be that one of the latest changes affected your website. Last year, Google released more than 450 changes of the ranking algorithm. That’s more than 37 per month.

What you can do to solve that problem:

Check whether your website is compliant to Google’s latest algorithm.

Reason 4: Your competitors increased their efforts

You’re not the only one who wants to get high rankings for your keywords. Search engine optimization is a constant competition. Your competitors might have done something better than you.

What you can do to solve that problem:

Analyze your competitors and find out what they’ve done to get the top rankings. Get better inbound links than your competitors and optimize your web pages.

Things that brought your website to the top of Google’s search result in the past might not work anymore today.

A high ranking in the most popular search engines is the dream of every business owner. After all, without a steady flow of visitors to your website, how are you going to earn your fortune? If nobody sees your website, then nobody is going to know what you have to offer.
It’s just like a store down town. The ones on the busiest streets get the most business. The mom and pop operation stuck away in a corner someplace, or down an untraveled road gets very little business, because it isn’t seen by many. They usually get just enough customers to eek out a living. And for some that’s all they want to do, and that’s fine. To each his own. But if you want to make a fortune (which is what most entrepreneurs want to do) then you have to get on a busy street.

Take yourself as an example. When you do a search from your favorite search engine, how far out of the way do you really go to find what you are looking for? Or in other words, how many pages will you scroll through to find the website that has the information you are looking for? Believe it or not, the majority of people don’t go beyond page two. And I am one of the majorities. If I ever do go past page two, then I am just scrolling haphazardly, waiting for something to jump out and catch my eye.

First two pages one on the other hand, is a different story. I scroll slowly, reading carefully, and almost always click on the top ten beginning at number one. And if I find what I am looking for on the third one down, that is usually as far as I go. And it’s that way for most people. So you can see why a high ranking, especially the number one position, is the most coveted place to be on the internet.

A high ranking in search engines like Google, Yahoo & MSN is better than any other method of advertising. Statistics have repeatedly shown that up to 80% of your visitors will find your web site via the search engines.

However, a high ranking alone is not enough. Many webmasters have the problem that their visitors don’t buy the real estate properties even if the way the visitors reached the site indicates that they’re interested in the properties.

For that reason, we’re going to tell you in this article what you can do to improve the effectiveness of your real estate website.

Section 1: The first three critical points – Make a good first impression, or your visitors will leave your site immediately

When prospective clients come to your site, it’s very important that you make a good first impression. Before a prospective investor starts reading the description of your properties on your Web page, your page must pass these three critical points:

1. Your Web page must load quickly

Prospective investors won’t wait for slow loading Web pages. If the Web pages don’t load as fast as is possible, a lot of Web investors will go away before they have had a chance to take a look at your Web pages & real estate properties.

Don’t forget that majority of Web users use a 28K/56K modem to surf the Internet. If your Web page is 120 KB big (including the images), then it takes 17 seconds to load the page. If you are a surfer, would you wait so long?

2. Your real estate website must look good & attractive

It is needless to mention about the importance of having the right website structure and design. A poor design reflects on the organization. Visitors today expect a website to be functional with the ease of use and navigation. It’s only then the site becomes positioned correctly in the global internet scenario where there is millions of site vying for the right kind of visitors for their site.

Make sure that your Web site has a professional layout. It’s very important that your Web pages look perfect. Hire a professional Web designer if necessary.

The same is valid for your link pages. If you want to exchange links with other sites, make sure that your link pages look attractive. A link on your link pages should be something other people want to have.

Backward links are links in other websites which point to your website. Increasing your backward links helps increase or maintains your Google Page Rank. The search engines increase the rankings and position of a websites according to its references.
It is always safe to assign the task to safe hands, unethical & bad linking can adversely affect the website.

3. Don’t use automatically generated doorway pages

Automatically created doorway pages might bring some visitors to your site. However, they’ll land on a Web page that was designed with search engines spiders in mind.

Automatically created doorway pages usually look ugly to human Web surfers. Often, they consist of nothing more than a list of buzz-words. You won’t get good results with this method because human Web surfers will quickly close such a Web page.

If your Web site falls under one of these categories, prospective investors will leave your site before you even have the chance to show them your properties & services.

It is always safe to assign the task to an experienced SEO firm, bad linking & unethical techniques can adversely affect the website & ultimately get banned.

A lot of investors or business owners in UAE want to make sure that their businesses are going to be successful. So they usually find a way to make their businesses jump to top. Having a real estate business in UAE is no difference. Aiming for a successful one is still at hand. However, if you really want success to be attainable, you will have to optimize your real estate business in search engines, in other words you will have to start a real estate SEO.

We offer natural Search Engine Optimization for real estate websites in Dubai, UAE. “Real Estate SEO UAE” is a tailor made service especially for real estate websites in UAE.

Optimizing your real estate business website in search engines like Google, Yahoo etcetera is the best way of improving and enhancing your real estate business or real estate website by greater visibility on the search engine results. Search Engine Optimization (SEO UAE) for real estate website in UAE is a specialized process that involves analyzing your website’s underlying code, architecture, contents etcetera in order to increase the numbers of visitors and traffic to your real estate website UAE, for a better ranking in Search Engine Results Pages (SERPs).

Nowadays, internet makes a lot of difference, so businesses uses the internet to market and advertise their businesses, these is an actually beneficial to businesses out there like real estate business. So if you are into real estate business concentrating in Dubai, UAE and if you want it to be successful then “Real Estate SEO UAE” will be helpful.

What will benefit you?

Our “Real Estate SEO UAE” service is targeted towards enhancing revenue by increasing business enquires for your real estate business UAE.
Search Engine Optimization (“Real Estate SEO UAE“) advantages: -

• Search engine optimization gives long term results & long term revenue
• SEO UAE is the most cost-effective form of marketing available
• SEO UAE can help you to win new customers
• SEO UAE can help you to generate more leads for your real estate business without expensive advertising
• That means higher ROI, higher conversions & higher sales

If you are concerned about how you can attract more leads like others in UAE, it’s never too late to rethink on your old ways of real estate marketing and enjoy being a leader with lots of fresh, incoming leads by opting “Real Estate SEO UAE” service.

SEO DUBAI